The Value of a Click
Ad campaigns are getting more and more complex which leaves Property Managers having to analyze more data to determine the value of each click. This Marketing Monday walks you through how to assess the value of a click.
We talk to many property managers on a daily basis. Some of the most common…
Track TIP TUESDAY: Segmenting Survey Responses
In Triggers and Automations with the object of survey response, there are now conditions for segmenting the surveys based on location, brand, or campaign. If the survey was generated from a reservation the survey response email can be conditioned by unit, unit node, unit role, or campaign. …
How Social Media Leads To Direct Bookings
Social media has changed the way Vacation Rentals do business. Those who stay on top of the trends can use social networks as a powerful marketing tool, while those who don’t are getting left behind. In this Marketing Monday, we are going to review three ways that social media can influence direct…
Increase Direct Bookings With A Commission-Free Booking Engine
According to an Expedia study, 69% of travelers turn to a search engine when starting to think about a trip. In this Marketing Monday, we are going to go over three ways that you can turn these lookers into direct bookers.
Avoid paying OTA commissions by investing in your website. Along with …
TrackING With John Season 2, Episode 4
Company:
Rented
Name:
Talia Lockard
Position:
Director of Business Development
…
Track TIP TUESDAY: Work Order Automation
Consistency is key to providing a five-star experience to guests, and maintenance/housekeeping is at the heart of being able to deliver this promise. Track is providing multiple ways to ensure that your maintenance and housekeeping program never misses an opportunity to wow your guests and owners. W…
Blogs: Why Are They So Important To Your Vacation Rental Property?
A common question we get from our Property Managers is "Do I really need blogs in my marketing strategy?" This Marketing Monday, we are going to go over two of the most important reasons why you should be blogging regularly.
Let’s start out with #1. It helps your SEO, which leads to more traffic …
Increase Your Vacation Rental Profitability With Direct Bookings
Direct booking campaigns have been part of marketing strategies for the Vacation Rental Industry for quite some time. The “Book Direct” push for guests stems from reducing OTA commissions and also really focuses on the customer experience. Today in this Marketing Monday, we are going to go over …
How To Make Your Vacation Rental Property Stand Out Against Competition
There are thousands of Vacation Rentals to choose from nowadays--so how are you marketing your property to stand out? Travelers use listing sites to find properties, so making sure your listing is optimized with the most beneficial features is critical. In this Marketing Monday, we will list a few w…
Webinar Highlights: Reservations Sales Tips For Selling Out For Summer, 2021 And More
As the peak summer vacation season fast approaches, the majority of resorts and vacation rental companies are experiencing a record-setting booking pace, with the inventory of top-tier accommodations selling out first. Yet calls continue to come in, often from callers who are desperately …