Optimize Your Vacation Rental Bookings This Mud Season
Don’t slow down this mud season. The vacation rental industry is soaring and now is the time to engage your guests who still want to travel! Today’s Marketing Monday, we are going to examine what you can do during this time so guests choose you!
Booking windows are getting shorter, as more pe…
Webinar: Why and How You Should Be Tracking and Retargeting Voice Reservations Inquiries Copy
Traditionally, marketing and distribution leaders view the role of reservation agents as being to field inquiry calls, answer questions, and to attempt to close the sale on the first inquiry call. Surely, we should always have the “winner’s mindset” when we answer.…
TrackING With John Season 2, Episode 3
Company
30A Escapes
Name
Jeramie Bates
Position
Director of Revenue Management
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The Power of Search Engine Optimization (SEO)
Did you know that Google crawls websites and searches for relevant keywords, accurate information, and unique content? While they are crawling these websites, they are applying the results into their search engine algorithm which determines how high your Vacation Rental Management Company ranks on G…
Optimize Your Property Headlines for Maximum Conversions
Your headline title on your properties is one of the most important elements on your website. Your headline should intrigue travelers with interest and create an emotional response wanting them to view further down the page. Headlines that convert will embody these characteristics:
Specific
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Drive Bookings with Great Website Photos
When selling your vacation rental homes to guests one of the top priorities should be exceptionally great website photos. The quality of your photos will allow travelers to determine if your property management company is committed to high quality experiences and set the expectations for a guest whe…
TrackING With John Season 2, Episode 2
Company
PointCentral
Name
Stevan Henning
Position
Account Executive
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Segmenting Communications to Drive To Markets
Having a vaccine released during a global pandemic has allowed the hospitality industry to see a huge uptick in the itch and want to travel. With that great news, your Vacation Rental Management Company is going to want to leverage updated strategies and messaging to gain new travelers to your prope…
How Millennial Travelers are Changing Travel
The travel and hospitality industry continues to evolve, consolidate, and change on a daily basis. The same can be said of travel demographics, especially during COVID-19. According to TravelPulse, Millennials were shown to be 13 percent more likely than Gen-Xers and 80 percent more likely than Baby…
TrackING With John Season 2, Episode 1
Company
Lynx
Name
Resha Shroff & Dipen Gala
Position
CEO & Co - Founders
…